December 2, 2026
Year
2026
Client
Personal
Category
SaaS
Product Duration
2 MONTHS
Most e-commerce and SaaS businesses struggle with low conversion rates, not
because of lack of traffic, but due to poor user experience and unclear user flows.
The challenge was to create a platform that could:
1- Identify UX issues without requiring deep expertise
2- Translate user behavior into clear, actionable insights
3- Help teams prioritize fixes based on impact
4- Reduce dependency on manual audits and guesswork
The concept behind Converta was to turn UX audits into a scalable, productized system rather than a one-time service.
Key ideas included:
A structured audit framework focused on conversion psychology
Automated insights based on UX heuristics and patterns
Clear scoring system to highlight critical issues
Actionable recommendations instead of vague feedback
A simple, intuitive dashboard for quick understanding
The platform was designed with a strong focus on usability, scalability, and
performance.
Key features include:
UX audit dashboard with real-time scoring
Conversion issue categorization (critical, medium, low)
Step-by-step improvement recommendations
Shopify store analysis integration
SaaS onboarding flow evaluation
Visual reports for stakeholders
Performance tracking over time
AI-assisted insights for faster audits
On the design side, the focus was on:
Clean, minimal interface for clarity
Strong visual hierarchy for quick scanning
Data visualization for better decision-making
Seamless onboarding for new users
